Lobster industry considers traceability

Lobster industry considers traceability


By Bill Trotter
BDN Staff

SAINT JOHN, New Brunswick — This year’s annual meeting between lobstermen from New England and Atlantic Canada was billed ahead of time as an opportunity for people to discuss what external factors the lobster industry might face in the near future.

Water quality, offshore drilling, wind farms and stock enhancement efforts all were mentioned as possible agenda items, but what took precedence at the meeting held here Friday and Saturday were the views of and demands upon the industry by the public and outside groups.

One such topic is the concept of traceability, by which consumers and regulators can keep track of the chain of custody of their food from the point it is harvested until it arrives on their plates. The issue was considered by about 50 people who attended this year’s Canadian-United States Lobstermen’s Town Meeting, which is organized annually by the University of Maine Lobster Institute and was held at the Saint John Trade and Convention Centre.

Traceability is an issue, according to people at the conference, because beginning next year the European Union will require that all imported seafood be traceable to its source. The reason for this, they said, is that such information will help prevent illegal harvests of marine species and will enable regulators and consumers to respond more quickly and effectively if tainted food appears on the market.

“A lot of fishermen don’t know what traceability is,” said Cathy Billings, the Lobster Institute’s associate director. “It’s going to be a safety issue and a human health issue.”

The concept has gained in popularity in recent years after outbreaks of mad cow disease made regulators and consumers more concerned about knowing how to track beef to its original source, Billings said.

Though traceability may require more paperwork for people in the lobster industry, it could help give it a boost, too, people at the conference agreed.

It could prove to be a way for the industry to promote its product as sustainable and healthy, they said, without having to get such confirmation or certification from outside groups. If consumers have to be informed somehow that their lobster came from a fisherman who lives and works in New England or Atlantic Canada, it also could be an opportunity for them to find out how the lobster was caught and about the relatively robust health of the lobster fishery.

Swan’s Island fisherman Jason Joyce said he already has dabbled voluntarily in traceability when it comes to his lobster. He said he has been putting bands on the claws of lobsters he catches that have his Web site address printed on them, so consumers can go online and find out more about where their lobster came from.

This kind of traceability can enhance lobster as a premium product, he said, and perhaps help add a few dollars onto what consumers are willing to pay. For this reason, he is careful to make sure that what he sends out is good quality.

“We have no problem sending to market what we put in that crate,” Joyce said.

But there still remain issues with traceability that need to be resolved, some people said. What if a fisherman sells high-quality, whole lobster to a dealer, but it ends up getting damaged in transit? Will the fisherman be unfairly blamed?

And what about the processed market, which mainly comes out of Canada? Lobster that may not be suitable for a restaurant dinner plate often gets processed into pieces and canned, giving it a longer shelf life.

Such processed products are made from lobster that is imported from all over, so the lobster meat that ends up in a canned tin could come from multiple harvesters. Is it worth keeping track of the origins of every lobster that ends up in a tin, people at the conference wondered, and if it is, how do you keep track of that information so you can match it up with the final product?

“If we’re talking processed lobster, it’s a bigger problem because we import it and we sort it out,” said Andre Martin of the Maritime Fishermen’s Union.

Conference attendees agreed they should look into ways the lobster industry in Canada and the U.S. can work together to help inform the buying public about where lobster comes from and what kind of conservation methods the industry has voluntarily pursued over the years. Media promotion, placing information in stores and providing real-world links to information on the Internet were all mentioned as options.

“We’ve got to get away from ourselves,” said Dana Staples of East Coast Seafood, based in Lynn, Mass. “We’ve got to go where the markets are, and a lot of the markets are overseas. We’ve got to convince people that, after 100 years, we know what we’re doing.”

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Comments
5 comments on this item

Expanding on the "concept of traceability" are the restaurants - hotel chains etc that climb on the band wagon that we serve "MAINE LOBSTER" - although this abused pratice may promote MAINE - Personaly I would be upset & disappointed if my ordering MAINE LOBSTER from a menu say in Florida or Paris France - but actually found out it came from Boston Harbor or my lobster stew came from undersized lobsters from Canada.

Thinkaboutit, I have to disagree with you. The generic, catch-all phrase for homerus americanus, or northeast-Atlantic lobster is Maine lobster. Outside of new England, the world knows it is Maine lobster. If we insist that only lobster caught from Maine waters be labeled Maine lobster, we are going to limit the potential for growth within the industry as well as restrict marketing opportunities for our own Maine fishermen. Conferences like the one in St. John are just what the doctor ordered! We need to band together, work together and market this product. It will help the industry, as well as protect the consumer.

Steamship, I have to now disagree with you. Product labeling builds more growth & prestige among its products. Also that product is seen as better b/c it comes from a particular region & Mainer's don't want to see inferior lobster being marketed as "Maine lobster" when it comes from elsewhere and tarnishes the image of the true Maine lobster. This country doesn't do it much, although certain wine segments try to, but Europe has many instances of patented product labeling...Champagne can ONLY come from the Champagne region of France, everything else is labelled Sparkling Wine or clarifies it comes from a different region like "California Champagne"...this is to protect the brand from inferior knockoffs who may use the same grape, but grown in different soil in different climates, produced by different vinters, makes a noticably different product...different variables, but the same holds true w/ the "Maine Lobster"

Sounds like what the government is trying to do to farmers with NAIS in the guise of "traceability" Is our country now run by the Europran Union?

http://www.nytimes.com/2009/03/11/opinion/11hayes.html?_r=2&scp=1&sq=tag%20we're%20it&st=cse

I'm sorry for the delay in responding Thinkaboutit. I do hope you check back to read this response. I agree with all your points about product labeling. My feeling is that by banding together and setting market and quality standards, WITH a process to expose and penalize those vendors who market the product under the trade name but without meeting these high standards, you are going to sell more of this product and have greater control over typical market fluctuations. I know there's alot more to it than simply saying there is safety in numbers. But that is the basis for cooperation. I think it would be a plus.

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