Animal rights activists yesterday revealed they have placed a secret pro-lobster message in Fenway Park to coincide with a “cruel” crustacean feast that begins today in Maine.

People for the Ethical Treatment of Animals announced on its blog yesterday that it “snuck” the hidden phrase “lobster liberation” into a commemorative Fenway Park brick that an employee purchased in December. Located in the Jim Rice Section (Gate C, Section 7), the brick’s subliminal etching can be seen by combining the first letter of each word on the stone: Lead Our Bo Sox To Early Runs! Late Inning Blasts! Easy Routs! A Trophy In Our Name!

PETA’s reveal comes “just in time” for the Maine Lobster Festival, the organization said.

But Tim Carroll, president of the annual repast, was hardly shell-shocked.

“That’s great that the Maine Lobster Festival is now part of Fenway Park,” he said. “Any awareness of the festival we will gladly take.”

A clawing post on PETA’s blog yesterday urged: “Just as BoSox fans should be free to watch baseball games, lobsters should be allowed to pursue their own pleasures, free from the excruciating pain of being boiled alive.”

(c)2012 the Boston Herald
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