BANGOR, Maine — The Bangor Daily News has signed on to become a founding partner of the new Cross Insurance Center, which is scheduled to open in the fall of 2013.

Under the partnership with Global Spectrum, the operator of the new arena, the BDN will have a considerable presence throughout the venue, including signage and a convention center meeting room named for the company.

The newspaper — which was established 123 years ago by the great-grandfather of the current publisher, Richard J. Warren — will also have a 14-seat suite and preferred pricing on the facility when it’s available, according to Towle Tompkins, the BDN’s director of sales and marketing.

“It’s a branding opportunity for us,” Tompkins said Wednesday. “It’s a way for us to be even more responsive to the community and gives us a platform for the events we’re going to be doing in 2013.”

Tompkins said the BDN has been discussing the opportunity since July and received a verbal agreement two weeks ago.

The deal will cost $65,000 a year for seven years, for a total cost of $455,000, according to Tompkins. The bulk of that cost will be paid in advertising trade, he said.

The City of Brewer became the first founding partner on Tuesday when its City Council approved the seven-year, $455,000 marketing deal with Global Spectrum.

Mike Dyer, general manager of the Cross Insurance Center, said he was happy to have the BDN as a founding partner.

“The Daily News has served Bangor for generations and is an important part of the history and fabric of the community,” he said. “We thank them for their support and look forward to helping them continue as an information source for the people of Bangor and beyond.”

The partnership between the Cross Insurance Center and the BDN was secured by Front Row Marketing Services, which along with Global Spectrum is owned by the Philadelphia, Penn.-based sports and entertainment firm Comcast-Spectacor. Front Row still has six remaining founding partner opportunities available.

Tompkins said he’s heard there are two other deals in the works, but has not been told who the other founding partners may be.

As part of the agreement brokered by Front Row, the BDN will also become an official sponsor of the Bangor State Fair.

The Cross Insurance Center is a $65-million arena that will host concerts, sports and other special events. It will have a capacity of 8,000 for concerts and will also have an adjacent convention center with a large ballroom, pre-function space, and meeting rooms.

Besides the Cross Insurance Center, Global Spectrum manages 100 other public assembly facilities around the world.

Whit Richardson

Whit Richardson is Business Editor at the Bangor Daily News. He blogs about Maine business, entrepreneurs and the economy.

18 replies on “Bangor Daily News enters $455k partnership with Cross Insurance Center”

  1. The new CIC is generating some serious advertisement $$…..good to see local municipal and business interests getting on board…..

      1. I’m not quite sure what you’re saying.
        The paper will no longer be next to the arena in a couple of years, as Bangor Publishing Co. is going to sell the building, according to Media Mutt Al Diamon. Word has it that a developer wants to build a hotel on the lot, which could turn out to be interesting, considering that a few houses would be in the way for parking…

        1. I didin’t know that, I am just trying to bring up the fact of the money being spent for advance advertising ( I am sure BDN did mostly swaps ) on no track record for the area thats worth $455,000

        2. The Manchester (NH) Union Leader once owned what was arguably the prettiest building in Downtown Manchester. It’s gone now, as near as I can tell that paper is now published out of someone’s home in Nashua. Manchester’s main street, once shrouded by Elm trees, and lines with Victorian houses and brick-front businesses is almost totally dominated by big banks, glass and steel towers more reminiscent of Houston or Bakersfield than of New England.

          The sprawl just keeps coming, and our heritage keeps going.

          Seems money can buy anything. Lots of money can even buy public acceptance of things which would have outraged our grandparents.

          1. Manchester is a nice city. I go there often. Their tall buildings are very nice looking and more reminiscent of what Manchester is… A city. There is still plenty of country living available in NH. I guess it’s all about what appeals to the individuals, but a city SHOULD have tall modern buildings. Bangor would be wise to start thinking that way too if they ever want to be taken seriously as a viable city that welcomes new business large and small.

          2. Yeap everywhere should look like everywhere else.

            Pretty soon there will be no reason at all to come to Bangor, because there will be nothing here but a smaller version of what’s available in Newark, Bakersfield, and Houston.

            Glad I’m old and won’t be around for that!

  2. “Tompkins said the BDN has been discussing the opportunity since July and received a verbal agreement two weeks ago.”

    All agreements are verbal, even those done in sign language.

    1. Duh. I always thought if someone said verbal agreement it was making the distinction between a written one. I’m no lawyer but I was always under the impression a written agreement was more firm and used to settle any disputes vs a verbal. But u sound way smarter than me.

      1. “Verbal” means using words. You use words whether you write them or speak them. What many people mean when they say they had a “verbal agreement” is that they had an “oral agreement.”
        So “oral” is spoken, “verbal” is oral or written.

        1. Gawd Ryan. let it alone. You are never going to educate these folks….and really what difference does it make.

          The Catholics should never have stopped teaching their children Latin.

    2. Wow are you pedantic. “Verbal agreement” is a term of art meaning an accord that has not been memorialized in a written contract.

      1. Actually, it’s ignorance talking.

        “All our words from loose using have lost their edge.” – Ernest Hemingway

        1. Ignorance means a lack of information. There was no lack of information here; everyone knew what is meant by “verbal agreement.”

          Also, while the primary definition of “verbal” is “of or relating to the use of words” the third definition on includes “spoken rather than written.”

  3. An open question for the BDN editors: What will guarantee the separation of journalism and commerce in your coverage of the arena? Can we be assured that reporting will not be influenced by this business-partnership relationship with the Cross Insurance Center?

    For a cautionary tale, see the New York Times’ connections with the developer of the new Barclays’ Arena in Brooklyn at:

  4. Not worried about the bulk paid for by advertising, I want to know BDN how much my daily newspaper is going to cost me!!!

Comments are closed.