BANGOR, Maine — The Hallmark store in the Bangor Mall, in business since 1998, will close its doors at the end of January, according to the owners.

The store, known as Patrick’s Hallmark, is owned by Patricia and Rick Smith, who also own Patrick’s by the Sea in Bar Harbor. The Bangor Mall Hallmark will consolidate with the other Hallmark store in the city at the Broadway Shopping Center, according to a Monday news release.

Rick Smith cited “personal reasons” in the family’s decision to consolidate. Their lease at the mall was up for renewal and the family decided to forego continuing the store in order to “simplify,” he said Monday.

Patricia Smith has operated stores in the mall since the 1980s, when she founded My Maine Bag, a handbag company she sold in 2005, which had a shop in the mall. They’ll continue to run Patrick’s by the Sea.

The Broadway and mall locations shared many of the same customers, and Smith said the Broadway location would “continue to serve them well.”

As the mall store prepares to close, it has launched a half-off sale to clear out inventory. Store fixtures also are up for grabs.

Attempts to reach mall management Monday to ask whether a new tenant had been lined up for the space were not successful.

Follow Nick McCrea on Twitter at @nmccrea213.