A demonstrator holds a terrestrial globe in Lisbon during a worldwide protest demanding action on climate change on Nov. 29, 2019. Credit: Armando Franca | AP

What a surprise! The annual emissions report by the United Nations is now out, and greenhouse gas emissions are still going up 30 years after we first realized there was a problem with the climate. In fact, they have gone up 15 percent in the past 10 years. So much for the promises of “early and deep cuts” in emissions to avoid catastrophic heating.

Governments have been making these promises since the early 1990s, and they are never kept because the political pressures are far stronger from those who profit in the present — the fossil fuel industries and the automobile, shipping and aviation industries — than from those who are merely frightened for their childrens’ future.

The industries are well organized, have lots of money to spend and focus tightly on stopping changes that threaten their business model. Private citizens are less organized, have far fewer resources and have many competing demands on their attention. Inevitably, the industries succeed in sabotaging most attempts to cut emissions.

For a long time, the main strategy of the industries was denial. At first, they denied outright that carbon dioxide and other greenhouse gas emissions were changing the climate. Never mind the science: just listen to this other guy in a white coat who says that it isn’t happening.

That worked for a while, and the initial rapid response to the climate change threat lost speed through the late 1990s. Flat denial became increasingly untenable in the early 21st century, however, and the emphasis of the deniers shifted to spreading doubt. The climate is always changing; lots of scientists don’t believe that the warming is caused by human activities; the jury is still out.

Those lies worked for another 15 years, but gradually the real scientists realized that they had to organize, too. There is now no government in the world — except the United States — that still goes along with the denialism. Every major international body has accepted the evidence that climate change is actually happening and that we are the cause.

Time for another change of strategy by the fossil fuel industries and their allies. If they can no longer hope to discredit the science or confuse the public about the evidence, maybe they can at least deflect and divert the pressure for effective action on climate change on to targets that do not directly threaten the sales of their products.

That’s where we are now, and it was Dr. Michael Mann, distinguished professor of atmospheric science at Pennsylvania State University and director of the Earth System Science Center, who first spotted the new strategy of the fossil fuel industry’s shills.

“There is an attempt being made by them to deflect attention away from finding policy solutions for global warming towards promoting individual behaviour changes that affect people’s diets, travel choices and other personal behaviour,” he told The Observer newspaper last month. “This is a deflection campaign, and a lot of well-meaning people have been taken in by it.”

What gives the deflectors credibility is that they seem to be on the side of the angels. They’re not denying that climate change is real; they just want you to use your bike more, eat less meat and recycle your waste. What could be wrong with that?

Nothing, of course. You should be doing all those things: it’s a necessary part of the solution. But they want you to do that INSTEAD of campaigning — or at least voting — for action that directly targets fossil fuel use. If you feel that you’re already doing your bit in the climate emergency by changing your personal behavior, then the pressure is off them.

They also encourage “doomism”: the notion that it’s too late in the game to do anything useful about climate change. “This leads people down a path of despair and hopelessness and finally inaction, which actually leads us to the same place as outright climate-change denialism,” Mann said.

The “deflect, divert, distract” campaign is often hard to distinguish from genuine attempts to change people’s lifestyles in positive ways, and frankly there’s no point in trying. Just do what they’re advocating (bikes, meat, recycling, etc.) and remember to do the hard political and legal work of eliminating fossil fuel use, too.

Simple to say, hard to do.

Gwynne Dyer’s new book is “Growing Pains: The Future of Democracy (and Work).”