WASHINGTON — Radio host Rush Limbaugh said his apology to the Georgetown law student he called a “slut” was sincere but also joked that he, too, got a busy signal Monday when he called the show to join the growing roster of advertisers abandoning it.

The student, Sandra Fluke, said Limbaugh’s apology did nothing to change the corrosive tone of the debate over health care coverage and that Americans have to decide whether they want to support companies that continue to advertise on his program. AOL on Monday became the eighth advertiser to leave Limbaugh’s three-hour show as he sought to stem the exodus of advertisers and fellow conservatives declined to offer him support.

“I should not have used the language I did, and it was wrong,” a rarely contrite Limbaugh told listeners.

Fluke, who testified to congressional Democrats in support of their national health care policy that would compel her Jesuit college’s health plan to cover her birth control, said she had not heard from Limbaugh directly but signaled she had little interest in speaking with him. She said his criticism of her beliefs was an attack on women’s health.

“It is an attempt to silence me,” Fluke told ABC’s “The View.”

Fluke had been invited to testify to a House committee about her school’s health care plan, which does not include contraception. Republican lawmakers barred her from testifying during that hearing, but Democrats invited her back and she spoke to the Democratic lawmakers at an unofficial session.

The issue has been much debated in the presidential race, with Republican candidates particularly criticizing President Barack Obama’s requirements on such employers as Catholic hospitals. Democrats — and many Republican leaders, too — have suggested the issue could energize women to vote for Obama and other Democrats in November.

Sen. John McCain, the GOP’s 2008 presidential nominee, told CBS News on Monday that Limbaugh’s statements were unacceptable “in every way” and “should be condemned” by people across the political spectrum. Republican presidential contender Newt Gingrich said it is “silly” to suggest that Limbaugh speaks for the party.

Limbaugh, even as he retreated from his earlier characterization of Fluke as a “slut” and “prostitute,” insisted the 30-year-old was trying to “force a religious institution to abandon its principles to meet hers.”

“Those two words were inappropriate. They were uncalled for,” he said of his initial comments that roiled his critics. “They distracted from the point that I was actually trying to make.”

Even so, eight companies now have stopped advertising on Limbaugh’s program on Clear Channel’s Premiere Radio Networks Inc. The parent company is supporting Limbaugh, whose on-air contract with Premiere runs through 2016.

AOL said Monday that Limbaugh’s messages “are not in line with our values.”

ProFlowers, mortgage lender Quicken Loans, mattress retailers Sleep Train and Sleep Number, software maker Citrix Systems Inc., online data backup service provider Carbonite and the online legal document services company LegalZoom also left Limbaugh’s roster of advertisers.

Limbaugh sought to find some humor in the situation.

“I called myself to cancel my advertising. I got a busy signal,” he deadpanned at the start of Monday’s program.

Yet, he appeared defiant and suggested he’d have little trouble finding new sponsors.

“I reject millions of dollars of advertisers a year much to the chagrin of my hard-working sales staff,” Limbaugh said.

The tumult began last week when Limbaugh discounted Fluke’s appearance on Capitol Hill.

He said last Wednesday: “What does it say about the college coed … who goes before a congressional committee and essentially says that she must be paid to have sex? It makes her a slut, right? It makes her a prostitute. She wants to be paid to have sex.”

He dug in a day later, refusing to give ground.

“If we’re going to have to pay for this, then we want something in return, Ms. Fluke,” Limbaugh said. “And that would be the videos of all this sex posted online so we can see what we’re getting for our money.”

On Friday, still defiant even after Democrats beat back Republican challenges to the new health care requirement, Limbaugh scoffed at the Democrats’ talk of a conservative “war on women.”

Obama, aware of the political advantages of branding all conservatives as supporters of Limbaugh’s views, telephoned Fluke from the Oval Office on Friday to offer his support.

A day later, Limbaugh apologized to Fluke.

Yet even on Monday, Limbaugh didn’t back away from his criticism of Fluke’s appearance on Capitol Hill. He questioned why she was invited testify.

“She doesn’t have any expertise,” Limbaugh said during the second hour of his radio show.

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32 Comments

  1. He probably could have made it go away with a REAL apology, but two BS ones ain’t gonna cut it.

  2. The only reason Limbaugh is now groveling is that his sponsors are leaving him like fleas on a dog laced with flea powder. Hurray!

  3. I don’t usually listen to his show, but I did today. Caller after screened caller came on to worship him-it was rdiculous. He did what he needed to do to keep ad dollars. Don Imus lost his job, Rush will hold on.

      1. I want talking about 2008 when he was fired from WNBC for his comments about black female basketball players.

  4. I wonder if people are calling the locals who advertise on WVOM. I heard a jewelry company’s ad, and thought it was ironic.

  5. On Yahoo news they quoted Rush as admitting that, “He’d made a mistake by lowering himself to the level of the left.” Yep, that’s some apology there Mr. Limbaugh. Rationalize one hateful statement by making another. I also thought it interesting that some of the sponsors who are pulling out stated that they are doing so because Rush doesn’t reflect what their companies want to project. Really, he’s been projecting trash for 30 years, what did that say about these companies then and what does it really say about them now? Have all these right wingers suddenly taken a hard turn to decency? Or are they all worried about the only thing they really care about, the almighty dollar?

    1. Limbaugh represents a very minor piece of the republican party, a lot like Obama’s minister who he loved until he didn’t, Jessie Jackson and Al Sharpton.  The left has jerks too and I agree, Limbaugh needs to go.  Most centrist republicans agree with this.

      1. This goes deeper then Rush being a Republican. This is about a woman’s right. Gentlemen treating women with respect.

    2. take him off the air.   off the air.  shut him up and down.  
       
      Edited by author 

      he means well

    3. You should hope that your apologies about your comments about our Governor being a sociopath are greeted by others with more sympathy. Oh, that’s right, you haven’t apologized.

  6. Tell you Rush what is sincere, hope you never do another radio show. Will not buy any products that advertise on your show. Give a like if you agree please.

  7. I bet Rush’s three stints in rehab cost his insurance company a heck of a lot more than a lifetime of birth control for Sandra Fluke.  How proud has he made his parents, the drug addict!

    1. John Deere ?!  Wow.  Guess I know what the mower we’re getting this summer ISN’T going to be.

      Look at all the weight-loss product companies ! Ironic and strange…

  8. Bain Capital (Romney) owns and controls Clear Channel (Rush).  

    Do you all know the difference between the Hindenberg and Rush?

    1. It was sad when the majestic and beautiful Hindenburg burned.

      Rush, we enjoy watching go down in flames.

  9. I am a conservative, I know that probably surprises a lot of
    you :) and find his feeble attempt to make this go away an insult. He is squirming
    because of the lost ad revenue.

  10. It was sincere.  He is sincerely sorry that his advertisers are dropping him like a prom dress (bad analogy).  The scorched Earth policy of the GOP and its talking heads to anyone who does not support them, is finally starting to show its horrid effects.   It wan only a matter of time before the gasoline bomb throwing tactics of Rush and Carl, burned themselves.  While I refuse to listen to this reprehensible old man on the radio, it may be good to keep him on the air so the vast majority of us can continue to monitor the far right’s rancor and keep the comics in material.

  11. “should not have used the language I did”…So what are you saying Rush? That you should have called her a whore or hooker instead? Loved the part where you demanded that she put her sexual encounters on video for you to watch…Exactly what words do you wish you had used for that one???

    Yeah, you’re sorry alright…Sorry you just whacked the electability of any right wing politician who doesn’t slap your wrist over this…and sorry you just watched your 8th advertiser bail on your radio show…

  12. Ed Shultz on PMSNBC called Laura Ingraham a slut. Mike Malloy said Michelle Bachman is “an evil bitch from hell.” Bill Maher called Sarah Palin a “dumb female vulgarism” Where were all of you when Maxine Waters said “And as far as I’m concerned, the Tea Party can go straight to hell?” How about Maher wishing Dick Chaney was dead? All of that stuff is ok if you are a liberal. The double standards and hypocrisy are glaring. 

    1. How do you figure ?  Every example you’ve given is of public figures.  

      Every one of them you feel have been slighted have said far worse about other public figures.

      You also conveniently ignore what the remarks were about.

      THAT’S what’s REALLY embarrassing for the anti-contraception crowd.

      Slandering a woman for talking about women having access to drugs for a valid medical condition that has NOTHING to even DO with contraception.

      Shame on all of you !

  13. I wouldn’t believe any apology that Limbaugh made was sincere, even if he had his hand on a stack of bibles and they were held by Jesus himself.

  14. BDN editor, this is the third (at least) story on this issue.  Please run another slight variation on it every day. It will keep the 98% of you readers who are liberals occupied (Speaking of occupy, everyone associated with all occupy movements are beautiful, beautiful people).  

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