New Balance has unveiled a new Cooper Flagg logo.
The New England athletic apparel company released the logo Thursday. It features a stylized “CF,” with a pine tree design on the “C,” an homage to the Newport phenom’s Maine roots.
“The logo design represents me. It connects to my name, but also to my roots, which is something that was really important to me,” Flagg said in a statement. “Where I’m from, there are a lot of trees, so you’ll see the pine tree cutouts on the side as a reminder of staying true to who I am and where I grew up. I wanted to include hints of Maine while keeping the design clean and something that feels like me.”
In 2024, Flagg signed an endorsement deal with New Balance while still a player at Duke University. New Balance released its first Flagg exclusive shoe last year.
After inking the deal, Flagg signed with the NBA’s Dallas Mavericks.
With the Mavericks, Flagg averaged 21 points per game, the most for any rookie; became the youngest player to score 50 points in a single NBA game; and is the second-youngest to score 1,000 points.
The top draft pick ahead of last season, Flagg went on to become the second-youngest Rookie of the Year, behind only Lebron James.
Last month, a Flagg trading card sold for more than $8 million at an auction, making it the fifth most expensive sports card sale ever, just edging out a Honus Wagner card that sold four years ago for $7.25 million.