PORTLAND, Maine — Portland is in the running to host the American Mustache Institute’s annual charity event dubbed the ’Stache Bash.

Lou Jacobs, director of the New England chapter, says the annual event celebrates the “Mustached American” lifestyle and raises thousands for charity. The winning city will be announced on Sept. 4, the same day nominations open for the Robert Goulet Memorial Mustached American of the Year award.

Portland is no stranger to celebrations of facial hair.

In March, the city served as host for the International Moustache Film Festival, which featured a pageant as well as movies featured leading men in mustaches.