PRESQUE ISLE, Maine — The Presque Isle Downtown Revitalization Committee has set its sights on adopting a logo and tagline for the downtown, and the group has turned to a Fort Kent design firm to help make that happen.

City officials are looking to Heidesign Creative Studio in Fort Kent to create a logo and tagline for the downtown. The business is owned by Heidi Carter.

“We are looking for a logo that really spells out what the downtown represents,” Billie Brodsky, the vice chair of the revitalization committee, said recently. “We want to really emphasize what a great downtown we have.”

The revitalization committee was established in 2006 to make the area more attractive and inviting and to bring more foot traffic, retail business and vitality to the area.

Downtown Presque Isle is home to shops, restaurants and recreation spots. Last year, a mural was constructed in the downtown.

The group also held a fact-finding session earlier this month so that residents and business owners could give Carter as much input as possible to develop the logo and tagline.

“That really gave her a direction to go in,” said Brodsky. “This project is very important to us.

“It is important to us to make the downtown a destination, someplace that you really want to go when you visit the city,” said Brodsky. “Our downtown is a jewel — it is a place to go to eat, to shop. We want the logo and tagline to convey this.”

The final product will be chosen by the community.